Caroline Daur with GUCCI Marmont Matelassé belt bag.

While many bag trends have their fifteen minutes of fame before residing to the back of the closet, the designer belt bag has somehow managed to stay in the limelight.

A modern take on its less stylish ancestor, the fanny pack the belt bag is responsible for taking hands-free fashion to the next level. First spotted on catwalks several seasons ago, the 2010s have seen a resurgence of this oh-so-convenient style first popular in the 80s. Prevalent on both the runways and Instagram, it looks like this purse trend is here to stay.
As early as 2017, the fancy pack style was making its return but this time with a new name: the belt bag. Fashionistas and the fashion press alike were dumbfounded that this retro accessory had made a resurgence. The design became a street style staple, especially amongst celebs.


One designer belt bag, in particular, played a massive role in skyrocketing the trend. The GUCCI GG Marmont Matelassé leather belt bag quickly became a cult classic, and made other brands want to follow suit!

Rarely is there a runway show now without at least one designer belt bag. The style has managed to retain its coveted status, appearing in recent collections, notably CHANEL and FENDI Fall 2019 Ready-to-Wear. (CHANEL’s belt bags have become some of the most popular iterations in the last year—they’re all over Instagram.) The fact that major fashion houses are still embracing the trend says something about its longevity.
An innovative revision of the classic belt bag style that puts practicality first is the utility belt design adopted by the likes of VIRGIL ABLOH for LOUIS VUITTON.
Several designers have incorporated iconic belt bags into the style, most notably the DIOR Saddle Bag and the LOUIS VUITTON Dauphine. A great formula to mix classics with a hot trend?
This article was adapted from pursblog.com.