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French actress Léa Seydoux embodies the Capucines

French actor and House Ambassador Léa Seydoux embodies the Capucines in a pure and stripped back setting, as photographed by Steven Meisel.

Portraying the intimate relationship between a woman and her bag, the new campaign highlights the timeless elegance of the Capucines bag. Named after Louis Vuitton’s very first store which opened in 1854 on rue Neuve-des-Capucines in Paris, the bag exemplifies the Maison’s values of creativity, outstanding craftsmanship, and unparalleled traditional savoir-faire.


Blending tradition with innovation, the thoughtfully designed Capucines bag is adorned with Signature LV initials, distinctive side rings, and a structured silhouette. Reinterpreted season after season, it is not simply a timeless handbag – it is a life-long companion.