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Why Knockoff Designer Bags Can Help Build a Stronger Brand

Why Knockoff Designer Bags Can Help Build a Stronger Brand

Knockoff designer bags help brand owners by signaling to high-end consumers the desirability of the original item as part of an emerging fashion trend.

In a fascinating paper, legal scholar Jonathan Barnett explored how, in the fashion industry, brand owners benefited even when knockoff artists took their designs and counterfeited their brands. 

Barnett argued that knockoff designer bags help brand owners by signaling to high-end consumers the desirability of the original item as part of an emerging fashion trend. Their presence on the streets signals that the dress, handbag, or shoes they are aping are especially desirable. Counterfeits communicate that even those who can’t afford to have the real thing still want it. That’s a free ad for the branded product.

CHANEL handbags and LOUIS VUITTON sunglasses, counterfeits do not hurt the sales of luxury brands.

Other studies support the power of knockoffs as a form of advertising. A two-and-one-half year study by Renee Gosline of MIT looked at people who purchase counterfeit luxury items. Like CHANEL handbags and LOUIS VUITTON sunglasses, counterfeits do not hurt the sales of luxury brands so long as they can distinguish between them. 

Indeed, Gosline found that knockoffs are often used as “trial versions” of the high-end genuine branded item, with over 40% of knockoff designer bag consumers, ultimately purchasing the real brand.

People who buy them and live with them have a significant probability of being converted to the brand.

Knockoffs of branded goods—counterfeits—can have a counterintuitive effect on originals.

Gosline’s study suggests that knockoff designer bags are a very effective form of advertising: people who buy them and live with them have a significant probability of being converted to the brand and buying the real thing once they can afford to do so. Copies, in short, are a kind of “gateway drug” that leads to consumption of the harder (or at least, more expensive) stuff. What’s more, every time consumers go out with their fake item, they’re publicly displaying the brand’s desirability, sparking trend-driven consumption that spills over—or up—to the original version.

Gosline’s and Barnett’s findings are broadly reinforced by other recent research. A study by economist Yi Qian for the National Bureau of Economic Research looked at data from 31 branded shoe companies and several counterfeiters operating in China. The study likewise found that counterfeiting had a surprisingly positive effect on the sales of high-end branded items.

The tendency of counterfeits to advertise the branded product’s desirability—what we will call the “advertising effect”—outweighed any substitution effect, by which we mean the effect of consumers purchasing the counterfeit instead of the original. The substitution effect is harmful to creators, and the advertising effect is helpful. And only for low-end branded products did the substitution effect outweigh the advertising effect.

In short, knockoffs of branded goods—counterfeits—can have a counterintuitive effect on originals. While these copies can steal some would-be buyers of the original, they can also help create new buyers through the advertising effect. Some counterfeit buyers “graduate” to the real thing, whereas others who never buy a fake become buyers of the original because the counterfeits serve as advertising.

Being copied can reinforce a reputation as an innovator and elevate a luxury brands standing in the public eye.

This point is not limited to formal brands—that is, to the kinds of brands protected by trademark law. The advertising effect’s basic dynamic can also be seen in individual creators, who can build a valuable name for themselves as innovators.

Being copied can reinforce a reputation as an innovator and elevate luxury brands standing in the public eye. Advertising via copying is perhaps the most potent endorsement a brand can hope for. Few people believe that the celebrities in glossy GUCCI ads consume the product they are shilling: we are too jaded for that, even if the halo effect of a star somehow renders the item in question more desirable. In this sense, conventional advertisements are inherently limited because they rarely convey authentic endorsement. By contrast, a copy is as sincere an endorsement of quality and desirability as any creator could hope for.

Kim Kardashian West’s Controversial Birkin

Kim Kardashian West’s Controversial Birkin

Kim Kardashian flaunts her toddler sized HERMÈS Birkin illustrated by George Condo

Kim Kardashian flaunts her toddler sized Birkin

Kim Kardashian flaunted her toddler-sized HERMÈS Birkin again during Paris Fashion Week. Kanye West gifted the Birkin his future wife 2013. It isn’t any $40,000 Birkin with some DIY applied nude but an art piece by contemporary artist George Condo. He painted a nude image of a woman surrounded by three other bodies with warped faces. (One had a slime green demonic visage with a gaping red mouth.) West had also tapped Condo to illustrate his 2010 album My Beautiful Dark Twisted Fantasy.

Get inspired by this example, get an affordable, authentic replica Birkin in our store and get the Acrylics out. If you lack talent, find some at the local art fair.

 

Rich People Buy Fake Bags (You Should Do too)

Rich People Buy Fake Bags (You Should Do too)

As it turned out, those Birkins, Loubs, and Tiffany baubles she was so eager to show off on national television aren’t even real.

Texas beauty queen ‘The Real Housewife of Houston‘ Theresa Roemer, who showed off her closet full of luxury bags and high-end jewelry on Good Morning America, was robbed shortly after that. As it turned out, those Birkins, Loubs, and Tiffany baubles she was so eager to show off on national television aren’t even real. The thieves exposed the super fake designer bags and luxury items after the refusal of ransom.

Theresa Roemer’s closet in her 18.000-foot mansion was three thousand square feet and three stories high.

This bizarre tale happened already in 2014 but is amusing telling again. Theresa Roemer’s closet in her 18.000-foot mansion was three thousand square feet and three stories high, with the floors connected by a white spiral staircase. On the first floor, the walls were lined with bright white shelves to hold Theresa’s CHANEL sunglasses, her 150 handbags, including 60 HERMÈS Birkins, and her extensive collection of jewelry. On the second floor were more white shelves to hold her 300 pairs of shoes, including 75 pairs of Louboutins other shelves to hold her belts, made by HERMÈS, CHANEL, and GUCCI, and a rack draped with LOUIS VUITTON and CHANEL scarves. Hanging from one wall are dozens upon dozens of dresses and gowns. On the third floor is her collection of furs: lynx, mink, chinchilla, beaver, white fox, raccoon, and rabbit.

Theresa Roemer’s Closet

An impressed Harper’s Bazaar pronounced Theresa’s closet “the biggest” in all of America.

The media called the place: “Woodlands woman’s three-story closet is her half-million dollars ‘she cave,'” On its website, an impressed Harper’s Bazaar pronounced Theresa’s closet “the biggest” in all of America, and the Huffington Post described it as a “wonderland of shoes, clothes, and accessories.” Fashion and celebrity bloggers devoted seemingly endless Internet copy to Theresa’s creation. “Everything really is bigger in Texas!” gushed Hollywood’s Perez Hilton on his gossip site.

Rapper Gucci Mane filmed a music video for his song ‘Nonchalant.’

Her closet had gone viral, when a burglar broke into the Roemers’ home.

Suddenly Theresa had become the most-talked-about social climber in Texas, maybe the entire country. The chatter intensified in early August 2014, just one month after Theresa and her closet had gone viral, when a burglar broke into the Roemers’ home while they were at a country club, less than a mile away, having dinner. It just so happened that the Roemers had neglected to turn on their alarm system or lock the doors to Theresa’s closet that night.

Grainy home surveillance video shows the burglar in a light-colored hooded jumpsuit and baseball cap casually picking through the jewelry and stuffing various pieces into one of Theresa’s Birkins. In the surveillance video of the burglary, an intruder, wearing a jumpsuit and a hoodie, broke in through a bathroom window. The video shows he made four trips over 40 minutes, filling designer luggage with loot.

Two weeks later, the burglar declared that some of the stolen jewelry was fake.

Two weeks later, the burglar, using a burner phone and a voice modulator, called a reporter for the Houston Press, an alternative weekly newspaper, and declared that some of the stolen jewelry was fake.

Theresa claimed that close to $1 million worth of jewelry, watches, and handbags were stolen. But two weeks later, the burglar, using a burner phone and a voice modulator, called a reporter for the Houston Press, an alternative weekly newspaper, and declared that some of the stolen jewelry was fake. To prove his assertion, the burglar mailed the press a few pieces, which did indeed belong to Theresa.

“I contacted Theresa Roemer and explained to her that her items were fake,” the burglar told the paper. “I requested over half a million dollars to return her items and not expose her to the news. The deal never went through. I’m following through with my threat.”

The burglar felt like he was wronged when he went to go fence this stuff, he was allegedly told this was fake.

“It was odd,” a reporter said, of his conversations with the purported burglar. “It sounded like the burglar felt like he was wronged when he went to go fence this stuff, he was allegedly told this was fake. It felt like he was the victim here.”

According to the Houston Press, the burglar had requested more than $500,000 from Roemer to return the stolen items and not tell reporters that they were allegedly fake. Roemer says later, “he claims that whatever it is that’s in there is fake. Well, you know, if you walk into any one woman’s closet, there’s gonna be valuable things, and there’s gonna be costume things, and there’s gonna be vintage things”.

She says not everything in her closet was high-priced. You mix and match.

She says she never pretended that everything in her closet was high-priced, although she has proof of sale from Neiman Marcus and other retailers for most items. “It’s like any person’s closet. You mix and match.

The Most Iconic Celebrity Birkin Moments Ever

The Most Iconic Celebrity Birkin Moments Ever

From Victoria Beckham to Miranda Kerr, everyone who’s anyone has this Holy Grail of handbags.

Kourtney Kardashian

The reality TV star steps out with Mason and her beloved Birkin in London.

Katie Holmes

Katie Holmes steps out in the streets of NYC in a chocolate brown Birkin.

Kate Moss

Holding baby Lila Grace on one arm and a white Birkin in another, the supermodel made motherhood look so effortless. Inside, the bag contained Lila Grace’s diapers.

Morgan Stewart

Former Rich Kids of Beverly Hills star Morgan Stewart channels Katie Holmes with a matching chocolate brown Birkin.

Kris Jenner

Prior to being seen with boy toy Corey Gamble, Kris Jenner was never seen anywhere without a highlighter yellow Birkin.

Jane Birkin

The OG icon holds her namesake bag at Tokyo. She decorated hers with patches and Buddhist prayer beads for a bohemian edge.

Khloe Kardashian

The reality star, Good American designer and former talk show host went to a L.A. Clippers game at the Staples Center with a red Birkin.

Rita Ora

Better known for having famous friends at her side, Rita Ora lets her matte black Birkin steal the show in Paris.

Jennifer Lopez

You can take the girl out from the Bronx, but you can’t take the Bronx out of Jenny from the block. Dressed in a red tracksuit, the dancer/singer matches it with her Ferrari red Birkin and ex-boyfriend Casper Smart.

Lady Gaga

Eight years ago, Lady Gaga flaunted her hand-scribbled Birkin in Tokyo, where she let her Little Monsters express messages of love and admiration.

Kim Kardashian West

Long before Kourtney stepped out in a black Birkin, Kim wore it first in 2009.

Kim Kardashian West

Spotted in a camel Birkin, we love how KKW pairs it with a red top and matching beige bottoms.

Mary-Kate and Ashley Olsen

Usually, both twins would wear a Birkin; however, they always wear it at separate times. Ashley wears hers at NYFW to top off her almost all-black outfit in 2005.

Irina Shayk

Without being seen with Bradley Cooper in tow, Irina treats her Birkin as her plus one as her pre-red carpet date in Cannes on May.

Khloe Kardashian

Prior to giving birth to True, Khloe hides her baby bump with a croc Birkin.

Mariah Carey

Apart from tea as being her go-to accessory, the diva flashes her red croc Birkin by hanging it from her wrist.

Sofia Vergara

The Modern Family actress dolls up a grey dress with a striped leather and canvas Birkin.

Eva Longoria

Desperate Housewives alum Eva Longoria rocks a beige Birkin for a polished, sophisticated touch with white denim and a olive green sweater.

Nicky Hilton

While all of us remember Nicky toting a Samantha Thavasa handbag to plug her handbag collab eons ago, she replaces a playful sporty bowling bag for a grown-up Birkin.

Alessandra Ambrosio

Airport style doesn’t mean sacrificing style and this Brazilian Victoria’s Secret stunner shows us how to make the perfect airport outfit.

Catherine Deneuve

Legendary French screen icon Catherine Deneuve sports a taupe Birkin on her elbow in Berlin.

Lindsay Lohan

Is it any coincidence that LiLo owns the same Birkin as Pippa Middleton and wore it months later? Rather than wearing a chunky plastic alcohol monitoring bracelet, the tabloid princess gets a pass for wearing a Birkin.

Amber Heard

Six years before Justice League was released, Amber Hears wears black from head to toe, including her Birkin.

Pippa Middleton

2011 was the year that her butt made front page news after walking down the aisle at her sister’s wedding. It was also the year that she wore a pastel blue Birkin.

Olivia Palermo

Street style celebrity and former reality TV star Olivia Palermo makes nice on the streets on London with a black Birkin bag and cheetah print shoes.

Victoria Beckham

We forgot about David Beckham’s brief stint in the L.A. Galaxy 11 years ago, but we remember Posh’s iconic ostrich pink Birkin and that blonde asymmetrical bob she sported during a press conference for the announcement.

Victoria Beckham

During a match between England and Trinidad and Tobago during the World Cup in 2006, the pop star turned designer rocked a pristine posh white Birkin at the crook of her elbow.

Sarah Jessica Parker

Styled by Patricia Field, Sarah Jessica Parker dons a cerulean blue Birkin with a kelly green tube dress and orange sandals in Sex and the City.

Rosie Huntington-Whiteley

The model turned designer and beauty entrepreneur sports a similar iteration of SJP’s Birkin with a printed puffer vest and skinny leather leggings. It seemed like blue Birkins were the microtrend we never noticed in 2011.

Reality TV Stars Killed the Birkin Bag

Reality TV Stars Killed the Birkin Bag

No bag has held as firm or as long a grasp on “It” status as the Hermès Birkin, thanks to rumors of a decade-long waitlist and a line of celebrity fans, like Kim Kardashian — who has upwards of 20 of the boxy, structured totes, including one that daughter North West painted on — and “Real Housewives” like Kyle Richards.

But over the years, the style set has grown sour on the once-coveted item.

Irina Shayk hails a cab in NYC, Birkin bag at the ready.

These days, anyone who has five figures to spare can score a Birkin at resale sites like The RealReal. The once-impossible-to-buy find is even available at Hermès’ own stores if you know how to ask — circumventing the so-called “waitlist.”

Although the Birkin was officially born in 1984, stories of the waitlist didn’t begin popping up until the ’90s, and demand went into overdrive after it was prominently featured on a 2001 episode of “Sex and the City.” The supposed waitlist reached a fever pitch in 2006, with news outlets reporting it had reached 10 years.“The waitlist is a total myth,” scoffs Michael Tonello, author of “Bringing Home the Birkin,” which detailed his experience procuring Birkins to resell at a markup between 30 and 50 percent.

The secret, he says, is buying a lot of other merchandise first, then asking for the bag as a reward of sorts. It’s this strategy, he said, that allowed him to purchase millions of dollars of Birkins over the years to resell.

Meanwhile, although the bag is still selling, the fashion elites are snubbing it.

Meanwhile, although the bag is still selling, the fashion elites are snubbing it in favor of more limited-edition designer offerings — like Chanel’s $8.000 “2.55” flap bag.

“Before, people would only see a Birkin in a magazine, or a global celebrity like Sharon Stone carrying one,” says Tonello. “Now every woman in New Jersey is carrying a Birkin.”

Bethenny Frankel sports her Birkin around town.

The Legacy of Karl Lagerfeld

The Legacy of Karl Lagerfeld

“My job is not to do what she did, but what she would have done”.

An extraordinary creative individual, Karl Lagerfeld reinvented the brand’s codes created by Gabrielle Chanel: the CHANEL jacket and suit, the little black dress, the precious tweeds, the two-tone shoes, the quilted handbags, the pearls, and costume jewelry. Regarding Gabrielle Chanel, he said, “My job is not to do what she did, but what she would have done. The good thing about Chanel is it is an idea you can adapt to many things.” A prolific creative mind with endless imagination, Karl Lagerfeld explored many artistic horizons, including photography and short films. The House of CHANEL benefited from his talent for all the branding campaigns related to Fashion since 1987. Finally, one cannot refer to Karl Lagerfeld without mentioning his innate sense of repartee and self-mockery.

Lagerfeld, who installed icebergs, waterfalls, space rockets and supermarket checkouts on his catwalks, and in doing so changed fashion’s place in the universe.

That fashion is now widely acknowledged as one of the lenses through which we look at and process the world around us – a channel to which the world tunes in, alongside music and film – is due in no small part to Lagerfeld, who installed icebergs, waterfalls, space rockets and supermarket checkouts on his catwalks, and in doing so changed fashion’s place in the universe.

Lagerfeld breathed fresh life into the tweed suit for generations of women who were born after Coco Chanel died, dressed movie stars for the Oscars and princesses for their weddings, but his most iconic look was that which he created for himself. He once said that, before he knew that the job of fashion designer existed, he wanted to be a cartoonist. In a way, he became both.

To mark one year since the passing of one of the fashion industry’s biggest household names, Karl Lagerfeld, LOVE magazine looks back over the archives to celebrate the best Chanel and Fendi moments, from the #LOVEME20 finalists to Cara Delevingne bathing in a bath of sweets.

Model poses naked with floral necklace

Credit: Mert Alas & Marcus Piggott and Katie Grand

Mert Alas & Marcus Piggott and Katie Grand

Credit: Model wears black strappy dress with layered necklaces

Model wears blue cloak and holds flower vase

Credit: Mert Alas & Marcus Piggott and Katie Grand

When LOVE captured Gisele, Edie Campbell and Karl himself at the Chanel Fittings

Gisele Bündchen poses with Chanel megaphone

Credit: Alisdair McLellan

Karl Lagerfeld tailors models outfit in pre-show fittings

Credit: Alisdair McLellan

Edie Campbell poses in Chanel

Credit: Alisdair McLellan

Achok Majok wears green Chanel mac

Cara Delevingne poses amongst sweets

LOVE 12CREDIT: LIZ COLLINS AND PHOEBE ARNOLD

Irina Shayk poses in paddling pool in white dress

LOVE ISSUE 17CREDIT: ALASDAIR MCLELLAN AND KATIE GRAND

Cara Delevingne wears polarised sunglasses

LOVE ISSUE 16CREDIT: WILLY VANDERPERRE AND KATIE GRAND

Patricia McMahon naps in Fendi

LOVE ISSUE 18CREDIT: JESSE JOHN JENKINS AND KATIE GRAND 

Patricia McMahon naps in Fendi

LOVE ISSUE 18CREDIT: JESSE JOHN JENKINS AND KATIE GRAND

Rianne van Rompaey goes swimming in Chanel

LOVE ISSUE 19CREDIT: HARLEY WEIR AND KATIE GRAND

Rianne van Rompaey wears perspex Chanel hat

LOVE ISSUE 19CREDIT: HARLEY WEIR AND KATIE GRAND

Models pose in pastel dresses and pink eyeshadow

LOVE ISSUE 8CREDIT: PHIL POYNTER

Model wears white ruched dress and pink bobbed hair

LOVE ISSUE 8CREDIT: PHIL POYNTER

Model wears off-shoulder black dress

LOVE ISSUE 15CREDIT: PHIL POYNTER AND KATIE GRAND